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Dive into the concept of genderwashing—when brands or organizations use gender equality and inclusivity as a marketing tool without true commitment to these values. This section explores how genderwashing works, its impact on society, and why it’s essential to recognize performative actions versus genuine change.

Learn how to identify genderwashing in the world around you. From superficial marketing campaigns to empty diversity statements, this section guides you on recognizing red flags and examining whether companies are making authentic efforts toward gender equality or simply using it as a facade.

This section empowers users to take action. Find resources for evaluating corporate transparency, understanding ethical branding, and pushing for accountability. Whether as a consumer, employee, or advocate, learn how you can demand real change and support businesses committed to meaningful gender equality.